James Whittaker
Feb 05, 2025 · 5 min read
James Whittaker
Feb 05, 2025 · 5 min read
The Resume Is Dead
How to Build Your Market Positioning as an Executive
Some experts are claiming the Executive resume is dead.
Not exactly. However, if you're a Director, VP, or C-suite executive aiming for your next role, your resume doesn't hold the same weight it use to.
If you don’t want to leave your future up to luck, or someone else’s judgment, it’s critical to understand what your resume is really for, and how it fits into your larger Exec job search strategy.
The Real Purpose of a Resume
Most job seekers treat the resume as their ticket to an interview. But the truth is, your resume is the final product of a much larger and more strategic process. It comes after you’ve done the deep work of clarifying your direction, refining your message, and positioning yourself properly in the market.
At The Ambitious Exec, we don’t like calling it a “resume.” We refer to it as part of your Elevated Presence. You can think of this "Elevated Presence" as the way you show up in the market to signal you’re the obvious candidate for a specific role.
Before you polish your resume, you need to do the work that makes it actually matter.
Defining Your Ideal Role Type
This is the foundation of your Elevated Presence. You must be absolutely clear on what type of role you want. This typically includes considering:
- What type of company?
- What industry vertical?
- What company size?
- What location or hybrid setup?
Different roles, even at the same level, require different positioning. For instance, a Director role at a Fortune 500 company is not the same as a VP role at a startup. Yes, they may be technically equivalent. However, your strategy and market message must reflect that difference.
Think of it this way: You can’t hit a target you haven’t defined. Without a North Star, every job search tactic will feel random, disjointed, and ultimately ineffective.
Positioning Yourself As The Obvious Candidate
Even if you’re an accomplished Executive, there are hundreds, maybe thousands, of other professionals with similar credentials chasing the same roles. The real question becomes: Why you?
This is where your Unique Value Proposition comes in. Why should a hiring manager or recruiter view you as the clear #1 choice?
This is also where most resumes fall flat. They’re just a list of accomplishments, responsibilities, or certifications. Even a beautifully designed resume won’t move the needle if it doesn’t connect the dots between what you’ve done and what the company needs.
If you don’t clarify your value, you’re asking the hiring manager to do that work for you. This rarely happens.
Why Generalists Lose and Specialists Win
Here’s a helpful analogy: If you needed brain surgery, would you hire a general practitioner who vaguely remembers the chapter on neurology from med school?
Or would you find a brain surgeon who’s done that exact operation a thousand times? I think you know the answer.
Companies are the same. If they’re hiring for a critical role, they want someone who’s done that job, or solved that exact type of problem. Specialists get chosen. Specialists get paid more. And specialists are the ones who stand out in the market.
That’s why generalists often struggle. Their resumes look like a buffet of unrelated skills, leaving the employer to guess what they’re actually great at.
What Hiring Managers Actually Want to See
If your resume or LinkedIn profile doesn’t tell a cohesive story, or if it doesn’t make it crystal clear how you solve a specific business problem, you don't have much of a chance.
No one is going to spend time interpreting your history or guessing how your skills fit their needs. They’ll move on to the candidate whose story is more aligned.
The Hidden Job Market (And Why Referrals Rule)
Even a perfect resume isn’t enough. This is because most of the best Executive roles never hit job boards.
According to a Jobvite study, only 7% of candidates come into an organization through referrals, yet 80% of executive roles are filled through them. That’s the hidden job market. That’s where opportunity lives.
If your entire job search strategy revolves around sending resumes through job boards or recruiters, you’re only tapping into a tiny fraction of what’s out there and you’re competing with everyone else doing the same.
This is exactly what we help our clients unlock, referral-based access to the hidden job market.
Final Thought: The Resume Isn’t Dead, But It’s Just One Piece
Yes, you still need a resume. But not the kind that lists everything you’ve ever done. You need a resume that:
1) Aligns with a focused strategy
2) Speaks to a specific type of opportunity
3) Supports a broader presence in the executive market.
Resumes don’t land you the job. Strategy does.
Book a call and we’ll show you how to combine both to land the right role.
Contact
hello@TheAmbitiousExec.com
(914) 559-0737
hello@TheAmbitiousExec.com
(914) 559-0737
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